Fairlife’s chocolate (yum) and 2% reduce fat milk.
Last week I went to Wal-Mart over my lunch hour to get some snow pants for Miss A so we could get some much needed fresh air over the weekend. My list only had 3 items but somehow when I checked out, there were 18 in my cart. One of those was a carton of Fairlife chocolate milk (ultra-filtered cow’s milk with 50% more protein and 30% more calcium). Have you seen it in your grocery store?
Fairlife is a brand new product that you might have first heard about in November of last year when Coca-Cola announced they were getting in the milk business. Fairlife is made from cow’s milk which I am all for, and you can read more about why here
Fairlife gets their milk from the beauties at Fair Oaks Dairy in Fair Oaks, Indiana. If you have never heard of Fair Oaks, I encourage you to check out their website and then plan a visit to their Dairy Adventure, Pig Adventure, or Fair Oaks Dairy Restaurant. I personally have never been but it comes highly recommended by friends of mine with children.
A look at the carton of the Fairlife’s chocolate milk.
What makes Fairlife different from your traditional milk is that it is ultra-filtered. According to their website, the milk is run through their unique filtration system and the result is ultra-filtered milk with 50% more protein, 30% more calcium and half the sugar of regular milk and lactose free. Not to worry, Fairlife milk is pasteurized. The pasteurization process kills harmful bacteria, such as E. coli O157:H7, Listeria and Salmonella, that can be found in raw milk (milk that has not been pasteurized).
Wal-Mart had a 52 ounce carton priced at $3.99 and County Market had the same products priced at $4.29. I purchased a carton of chocolate as well as a reduced fat (2%) white milk. The chocolate was really good and my co-workers agreed, one said it was delicious in her afternoon cafe mocha. The 2% was okay, definitely like the chocolate better. My husband described it as creamy, like a milk shake.
Would I purchase this product again, probably not but here’s why – the cost. Fairlife costs between $0.0767-$0.0825/ounce where as my traditional 2% store brand milk costs $0.028/ounce.
However, there are many reasons to buy Fairlife – the main one being the added protein (50%), calcium (30%), less sugar and no lactose. If you are consuming a protein rich diet, are looking to reduce the amount of sugar you consume, or have trouble with lactose then this product is for you! Fairlife is made from cow’s milk and gives you 9 essential nutrients, including calcium, potassium, phosphorus, protein, vitamins A, D and B12, riboflavin, and niacin (niacin equivalents).
Have you seen Fairlife in your grocery store yet? If so, have you tried it? Your thoughts?